Carey Hart didn’t ask for permission to ride. He wasn’t shy when his bike hit the dirt. He didn’t wait his turn to be one of Freestyle Motocross’s legends. And he doesn’t follow some preconceived notion of what his image should be, either. Riding, tattooing, raising his family, they’re all approached the same way—with grit, guts and adrenaline-spiked passion. We wanted to do more than inspire people with it. So we’ve bottled it up.