Mason and Coury to compete in Barcelona Speed and Style

MEDIA ALERT:

May 14th, 2013

Hart and Huntington Rider Update –

Lance Coury and Mike Mason will compete in Barcelona, Spain, for the second stop of Global X Games from May 16th – 20th. Lance Coury is fresh off a Gold Medal performance at X Games Brazil, and is hoping to repeat that success in Barcelona. “I had a great time winning gold at X Games Brazil and I look forward to competing again at X Games in Spain!” said Coury.

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Lance may be a newcomer on the X Games scene, but he is no stranger to the Hart and Huntington team or the motocross world. He has been part of the Hart and Huntington team for over 4 years now, first riding for Hart and Huntington clothing, and now under the RCH Racing tent riding a Dodge/Hart and Huntington/Sycuan/Suzuki as well.
“We are really excited and proud of Lance for bringing home a gold medal for the Hart and Huntington team while competing in Brazil as a rookie. This is a true testament to all of Lance’s mental and physical dedication and training efforts in his private facility in Wyvern, Ca. Lance will be tough to beat in the upcoming Speed and Style event in Barcelona, and we’re expecting some additional hardware to come home with him May 17th!” commented Josh Merrell from Hart and Huntington.

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Unlike Coury, Mason is no stranger to the X Games circuit. He won a gold in this event Last year in LA and a silver medal in 2011 and has had a total of six top-5 finishes since 2006. After a year hiatus, Mason has rejoined the team for 2013. “I’m pumped to be back on the Hart and Huntington crew. These guys have been like family to me for the past 7 years and I now realize this is where I belong. We got a good group of kids on board to make the FMX team as strong as it has ever been. I’m really excited for this next year to do my thing and hopefully bring the H&H crew a gold at X games, as well as keep building this program and get the H&H name out to as many markets as we can and make this thing grow more than it already has!”

The action gets under way in Barcelona on May 16th, with Speed and Style scheduled Friday May 17th. Team owner Carey Hart is “Really excited that two of our athletes are going to be battling for the gold medal in Barcelona. I hope both of them come home with medals at the end of the event.”

Carmichael, Hart model business blueprint after NASCAR

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Through three seasons in the Camping World Truck Series, Ricky Carmichael didn’t approach the sterling results he posted in a career many consider the greatest in motorbike history.

But off the track, the NASCAR foray in 2009-11 might have yielded an intangible benefit: Business savvy.

After watching how stock-car teams pay the bills through creative sponsorships, Carmichael is applying those lessons to his second career as a team owner in motocross, which has been slower to adopt NASCAR’s team economic model after being fueled by money from manufacturers for years.

“After being on both sides of the fence and learning the NASCAR program, I knew this was the way motocross and Supercross were probably going to go,” he told USA TODAY Sports. “I’m thankful I learned so much in NASCAR, and I’m trying to bring that mentality over to the two-wheel side.”

Carmichael, who won a record 15 championships (10 in motocross; five in Supercross), became a partner last October in RCH Racing, which was founded by freestyle motocross pioneer and entrepreneur Carey Hart. After finishing ninth in the Supercross standings with rider Broc Tickle, the team will begin its Lucas Oil Pro Motocross Championship campaign Saturday in Sacramento, Calif.

Though expectations of results in the 12-round series are modest — Tickle won’t have a teammate until next year — the team still will be distinctive if it doesn’t improve on last season’s fifth-place points finish.

In its third season of sponsorship from Chrysler (its Ram truck brand will sponsor the outdoor season after the Dodge Dart was promoted during Supercross), RCH is proving it’s possible to be a viable organization without being tied solely to money from factories — such as Kawasaki, Honda and Yahama — that are endemic to the sport.

While Carmichael brokered a sponsorship deal with Suzuki that brings critical technology and R&D to the team, RCH remains primarily funded by non-racing sponsors (including Syucan Casino). It’s a necessary arrangement with motorbike sales down since the economic downturn, and the manufacturers less inclined to shell out cash as during Carmichael’s era when the factories paid the entire freight. It costs about $5 million annually to fund a championship rider for a full year of Supercross and motocross.

“Now they can’t sustain that kind of business anymore,” Carmichael said. “(The support) is coming back, but it’s nothing like when I was racing.

“Suzuki thinks our program is the way motocross and Supercross are going. This is the future. I think we can get the same amount of return and results for them for substantially less. We have the best program for pure marketing, and we have a great race program as well.”

While Carmichael handles the competition side of the team, the business side is handled by Hart. The husband of entertainer Pink has been a successful businessman in launching tattoo franchises and a reality TV program, and he sees plenty of marketing potential for sponsors in racing motorbikes.

“What’s really strong with Supercross, looking at it as an underdog. NASCAR is a much older demographic,” Hart told USA TODAY Sports. “The model of NASCAR is so strong, and it’s not getting soft, but people have educated themselves on those programs and now they’re looking at our footprint, too. I think Dodge did a great job of opening that door up as the first big corporate company to get involved with our team. Everyone is testing the waters now, and I think you’ll see a lot more in the future.”

According to demographics supplied by the series, 80% of motocross fans are in the coveted 18-35 age bracket, and its audience numbers are climbing as its exposure increases (after a record 11 Supercross events were live on Speed this year; all 12 motocross rounds in 2013 will be on live TV, starting Saturday on Fuel TV and also on NBC and NBC Sports Network).

In 2013, Supercross averaged a record crowd of 49,911, and its attendance is up 12% since 2000. Last season, motocross averaged 20,750 fans (up for the fourth consecutive year and 5.3% from ’11) and 65,000 live streams per event (775,000 over the 12-event season, an increase of 64%).

Though those numbers still are dwarfed by NASCAR’s fan base, Hart said motorbikes still allow for a more intimate level of access.

“When we’re getting 20,000-plus people per race coming through the pits, they’re having an opportunity to grab a poster, take a picture with Ricky’s motorcycle, or jump on our Suzuki simulator,” he said. “It’s very interactive and touch and feel.”

Hart is confident of re-signing Dodge to another three-year extension when its original deal expires after this season.

But he hopes to add more sponsors when the team expands to two riders in 2014 because “the sport isn’t getting any cheaper. Each year it gets more expensive. And these bigger (sponsors) are expecting more of a return on the investment. A big part of the business is the traction in the pits, and that consists of getting people’s information to really take advantage of (fans) being there to sell them product. You’re going to see more teams like ours.”

Sponsorship, though, also is driven by success, and Carmichael is focused on adding a marquee name for 2014 to pair with Tickle.

“Our sponsors have been in a while and want the winning results, and we’ve been recruiting since January,” Carmichael said. “We’re ready to do this.”

Josh Hill & Josh Hansen Raw SX Practice Video

Last week at the Suzuki SX test track near Corona, Twitch This Films caught up with Josh Hill & DBK rider Josh Hansen while they did some motos on the Supercross track. No music, just bikes & both Josh’s tearing up the track..Enjoy!

Filmed & Edited by J.Sanders

For more free content check out Twitch’s Free app on iTunes & Android called TwitchThis (Search- Jeremy Stenberg)

HILL LEADS RCH RACING with 7th IN MAIN EVENT

SALT LAKE CITY (Saturday, April, 27, 2013)

The picturesque snow-capped mountains of Utah served as the background for Round 16 of the Monster Energy AMA Supercross Series at Rice-Eccles Stadium in Salt Lake City but Chamber of Commerce 70-degree temperatures greeted race teams and fans, the best weather for an SX race this season.

The racing circuit inside the outdoor college football stadium which serves as the home of the Utah Utes proved to be a major challenge for crew chiefs and riders. The extra-short straightaway between the starting gate and tight Turn 1 along with a racing surface filled with marbles and stones were factors in the Heat Races and Main Event.

Josh Hill (No. 75 Dodge/Sycuan Casino/RCH Racing/Bel-Ray/Suzuki Z450) led the Dodge/RCH Racing team with a season-best finish of seventh in the Main Event. He raced inside the top 10 throughout the 20-lap feature.

RCH Racing teammate Broc Tickle (No. 20 Dodge/Sycuan Casino/RCH Racing/Bel-Ray/Suzuki Z450) earned his 16th consecutive Main Event start of the season and finished 11th.

Hill was seventh fastest in the afternoon timed practice and Tickle eighth. Both RCH riders used aggressive starts in their respective Heat Races to easily transfer to the Main. Hill finished third in Heat 2 while Tickle was fourth in Heat 1.

In the Main Event, Hill was running ninth after the first lap. He moved into seventh on Lap 8 and maintained the position the rest of the race.

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“I got a decent start in the Main and made a few quick passes to gain some spots,” Hill said. “I got up into the top 10 early and that helped. The race start was so hard if you were starting outside of the first few gates because it was such a short straightaway and tight left-hand turn. Guys would just bang into each other. Riders with the first eight gate picks chose the inside. It was a battle.”

Tickle looked to be on his way to his ninth top-10 Main Event finish until a mishap on Lap 10 in the tough whoops section dropped the RCH rider seven spots to 17th. The Michigan native raced the next nine laps incident free and battled his way back to 11th.

“It was a solid start in the Main until I went down,” Tickle said. “I was riding ninth and about to pass Andrew Short but skipped over a couple of the whoops and crashed pretty good. So I got up, got in behind (Trey) Canard and just started picking guys off that I had lost positions to earlier.”

Ryan Villopoto earned the Nuclear Cowboyz holeshot and never looked back en route to his ninth 450SX Class win of the season, securing his third-consecutive 450SX Class championship. He held off Davi Millsaps who raced second for the final 18 circuits. The margin of victory was 1.528 seconds. Ryan Dungey was third.

Villopoto is the fifth rider in Monster Energy AMA Supercross history to win three championships, joining RCH Racing team owner Ricky Carmichael, Bob Hannah, Jeff Stanton, and Jeremy McGrath.

The 2013 Monster Energy AMA Supercross Series season concludes next weekend in Las Vegas at Sam Boyd Stadium.

Lance Coury to compete in XGames Brazil

MEDIA ALERT:

April 16th, 2013

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Hart and Huntington Rider Update – Lance Coury will compete at X Games Brazil Riding for Hart and Huntington Clothing and RCH Racing.

Lance Coury will compete in Foz Do Iguacu, c for the first stop of Global X Games in Brazil April 18th-21st in Moto X Speed and Style. RCH Racing team owner Carey Hart pioneered the Speed and Style event and is looking forward to Lance following in his footsteps. “I’m very excited to see Lance finally get his shot at X Games Speed and Style. He has been training with me over the last 2 years and I know he is definitely qualified to go give the top guys a run for their money.”

Lance may be competing in Speed and Style at X Games for the first time, but he is no stranger to the Hart and Huntington team or the motocross world. “I have been involved with Hart and Huntington for over 4 years now, the relationship started very naturally with being friends with Carey. I ride for Hart and Huntington clothing as well as under the RCH Racing tent riding a Dodge/Hart and Huntington/Sycuan/Suzuki.”

Lance got his first motorcycle at the age of 4, and has been competitively riding motorcycles since he was 5 years old. With his strong riding background and an awesome training facility at his disposal, Lance is focused on being one of the top Freestyle Motocross riders in the world and is hungrier than ever to succeed. In 2013 he will be competing at X Games, Dew Tour, X Fighters, and will be riding in exhibitions around the world.

Make sure to keep up to date with the riders and the Hart and Huntington team by following online:

Twitter: @LAnceCoury @HandHofficial @RCHRacing
Instagram: @LAnceCoury @HandHofficial @RCHRacing
Facebook: http://www.facebook.com/hartandhuntington

Racer X 450 Words with Josh Hill

Momentum is finally starting to build for Dodge/Sycuan RCH Suzuki’s Josh Hill. For the first time since 2010, he’s finally able to ride and train and practice consistently, and he’s been making the races and making the mains. The results are trending up, too, and he finally delivered a top-ten on Saturday night in Houston with an eighth. Could have been seventh, too, but he was passed in the very last turn by BTOSports.com KTM’s Andrew Short. Still, for what Hill has gone through, eighth is good, and he thinks he has more.

For Hill, much of his story keeps revolving around where he’s been and what he’s gone through. We found him in the RCH rig after the race and, instead, we chatted about where he is, and where he’s going. Forget the past—he’s looking to the future.

Racer X: It did seem like you were just that much closer to the front or feeling better. That’s the way you felt?
Josh Hill: Today was… all day just kind of was good. I’ve been riding really well at the practice tracks. All the test tracks, out at Ricky’s, everywhere, I’ve been riding really well. I just haven’t been putting it together on the weekends. I’ve been coming out and tucking my tail between my legs and not riding like I know how. I still don’t think this weekend I rode to the best of my ability, or even close. But it was definitely a step in the right direction.

And that started right at the beginning of the day. You’re not just talking about getting the best result of the year in the main, but even practice and stuff.
Yeah. I was ninth in the first practice, eighth in the second, third in the heat race, eighth in the main. Should have been seventh. [Andrew] Short got me in the very last corner. I wanted to kill him for like five seconds, but then I realized it is racing. But it was good. If the tables would have been turned I would have been really happy with myself for the pass that he made on me. So, I give him that.

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Did it help even just having better gate picks and all that, going into the main and stuff?
I’m not trying to disrespect anybody but when you’re starting next to [Davi] Millsaps and [James] Stewart and the top players, it feels better than starting on the very outside, barely making it in the main. You go up to the line with the sense of “I belong here.” When you barely make the cut, you’re just all, “Well, 20 laps, starting from last. Let’s get this going.”

Just take me through that pass with Short, in the last turn. Did you even touch? He was squeezing in there.
He threw an elbow in on me, but it was a good pass. I rode too protective the last lap and just kind of didn’t go fast enough. I didn’t go fast enough on the last lap. I was too timid through the whoops. Made a mistake right before the mechanics area, gave him too much room. And I still thought I had it for sure. I thought he was going to try to swing to the outside and rail past me, so I protected the inside. Kind of went a little slow so I could jump out and kind of take the line away from him. And he just ran it in, stuck his elbow, and pretty much just out-muscled me for that 7th spot. Like I said, I was actually kind of out of line and stuffed the hell out of him after the finish. I had to take a deep breath and realize that what he did was great racing, and it wasn’t dirty; it was just a great racing pass. I came out on the short end.

Let’s talk about your riding in general. How close do you feel you’re getting to your potential? You said you still didn’t quite feel like your racing as well as you can ride. Are you close? Or do you think you’ve got a lot more to give?
I’ve got so much more to give. I felt like I rode… I’m telling you, right now I can go to the practice track and I feel as good as I ever have. I get on the Suzuki, the bike works like a dream. And when I’m in the flow on this bike I don’t know how many people could beat me. It’s just when I come to the races, it’s so foreign to me again. I’ve just got to keep racing. I’m trying to figure out what I’m going to do. I don’t have an outdoor ride right now, but I have to keep racing. I’ll go to whatever country will give me an opportunity to ride a good dirt bike.

You just need to go over starting gates?
I just need to keep racing. I just want to race. Or maybe it’s a regional series. If I have a bike, that’s what I’m doing. I need to ride because I know I can get back up to the level I was. Just got to keep going. Other than the little wrist thing at the beginning of this season, this is the first time I’ve been able to ride consecutively for months. Every other time, I was riding three weeks, trying to go out and race. After that type of injury that’s just not ever going to happen, it’s never going to work. We’re gaining some momentum now and I’m hoping by the time Vegas rolls around I’ll be knocking on the door for a top five, or on a perfect scenario, a podium, if I ride like myself.

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Does the ankle, foot and all that hurt by the end of the night or anything like that? Or is that totally behind you at this point?
No, I don’t feel it so it doesn’t hurt! It’s completely numb. I mean, it hurts; I take that back. When I wake up Sunday morning and I’m walking through the airport I look like I got ran over. But in the race it doesn’t affect me unless I have an extremely hard landing or someone runs into it, which that doesn’t bother me. But it’s numb. I can’t move my toes and I don’t feel the thing. I can just rock my ankle that many degrees and make it work. But with modern-day suspension and boots, I can make it work.

And on a 450 you don’t need to shift that much, right?
No, not too much.

But you can do it when you need to.
I just throw the butt shift, like the 65 class.

Ah, when they’re learning to shift.
Yeah, I’m throwing the butt shift out. Watch it; you’ll crack up. I’ll go off a little jump, my whole ass just goes forward.

So you look like a guy just learning how to shift a bike.
That’s what I look like, yeah.

RCH RACING RIDERS EACH EARN TOP 10 FINISHES IN HOUSTON

HOUSTON, Tex. – (Saturday, April, 6, 2013)

Dodge riders were well represented at Round 13 of the Monster Energy AMA Supercross Series on Saturday night as Josh Hill and Broc Tickle each scored top-10 Main Event finishes.

“It was a great day,” Hill said. “I was top 10 in practice and that really got my day starting off on a good note. My Heat Race was really good. I got a fourth-place start, ran second for a while and finished third.

Hill’s eighth-place finish – his first since his last full season in 2010 – led the Dodge riders with teammate Broc Tickle right behind scoring 10th.

Everything is considered bigger in Texas and the characterization certainly played true inside the enclosed Reliant Stadium. An estimated crowd of 40,000 watched the world’s greatest Supercross riders attack a huge 80-foot whoop section and gnarly obstacles atop the soft sandy-based Texas dirt.

Consistency and courage played a major factor for riders as they constantly searched for the preferred acing line on one of the most interesting track layouts this season. Conquering the 10-turn circuit was a challenge, finding speed and surviving the whoops was chore.

In the Main Event, Hill leveraged his third-place finish in the Heat and capitalized on a solid gate pick to score his best finish this season. The Oregon native never raced outside of the top-10 the entire 20-lap feature race. Hill rode in seventh for the final nine laps only to lose one position on the white flag lap and score eighth.

“I got a great start in the Main Event, a top 10. I ended up picking off a few guys and rode all the way up to seventh and stayed there pretty much the entire moto after (James) Stewart fell,” Hill added. “But Andrew Short got me on the last lap and we ended up eighth.”

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Hill used two solid afternoon qualifying sessions, each inside of the top-10, to seed himself fourth in Heat 1. When the gate dropped on the eight-lap Main Event qualifier, Hill broke second and was able to miss a multi-rider pileup that stacked field in front of him in the eight-lap qualifier. With a comfortable cushion on the field, Hill was able to set a ride a solid pace and score third – his best Heat finish this season.

“I felt great all day,” he added. “I’ve known that I could be a top-10 rider since the very first round. After I got hurt in Anaheim, coming back was tough. After missing so many years of racing, to get hurt in the first race really took the confidence out of me. I had to re-build myself as a racer. It was tough. I’m accustomed to racing for a podium and wins. When I came back in San Diego that was out of the question.”
Broc Tickle earned his 13th consecutive Main Event of the season after scoring ninth in Heat 2. Tickle restarted fifth after the Heat was red-flagged on Lap 3 but couldn’t maintain his early momentum falling four positions over the final five circuits.

Tickle overcame an 18th-place starting position for the Main to power the No. 20 Dodge/Sycuan Casino/RCH Racing/Bel-Ray/Suzuki RM-Z450 eight positions despite another handlebar exchange with rival Andrew Short.

“I just felt off all day and I’m not sure why,” Tickle said. “I don’t know if it was the track of what, I just didn’t feel comfortable on the track. My bike was working well; it just wasn’t clicking for me today. We got away with a 10th and we’ll take it. It’s not the finish that we wanted but we’ll have to take it. We salvaged points and we’re still top-10 in the rider standings.”

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Ryan Dungey won his fifth consecutive 450SX class race this season edging Ryan Dungey and Trey Canard on the podium. With the win, Villopoto extended his point’s lead to 21 over second-place Davi Millsaps. The Monster Energy AMA Supercross Series heads to Minneapolis next Saturday night for Round 14 at the Metrodome in Minneapolis.