At Lake Elsinore Motorsports Park the Lucas Oil Off Road Racing Series broke new ground on a variety of levels. The newest facility revealed to the fans in attendance just how exciting and action packed short course racing typically is.
Before the weekend’s racing began, Lucas Oil Staffers stopped by the PMG pit compound to introduce two very important short course fans to the Hart and Huntington Off Road Drivers. The racers engaged their new freinds about being pro truck racers in series, it was then that these fellows shared the news about the plans for CBS Sports Network to televise the Lucas Oil Off Road Racing Series with a comprehensive 35 hour TV package.
“We’re pleased to partner with Lucas Oil to showcase their action-packed Off Road Racing Series,” said Dan Weinberg, Senior Vice President, Programming, CBS Sports Network. “This deal further increases our event programming, and provides fans a dedicated weekly outlet to watch this exciting racing series.”
This regular platform will provide consistent in-depth television coverage of LOORRS sanctioned races from the beginning of the season to the very end. In addition to the exciting racing action on the track, the Hart and Huntington Off Road Team will enjoy behind the scenes exposure through CBS Sports Network in-show feature “Behind the Wheel”. A segment that takes viewers behind-the-scenes with various LOORRS Drivers such as Carl Renezeder, Carey Hart, Josh Merrelll, Rob McCachren and other top racers to explore the driver’s mindset, team dynamics, and race strategies all from the inside point of view.
This is a huge boost for the sport and will likely return big exposure for our team partners like MAVTV, Lunarpages and General Tire. This is a great deal for the future of Premiere Motorsports Group.